I can vaguely recall colored mascara making a brief appearance in my high school days, but it was short-lived. Don't get me wrong; if I was stranded on a desert island and could only have two items of make-up, mascara would DEFINITELY be one (lip gloss would be the other, obvi). But what I like most about mascara is its ability to make my lashes long, lush, and blacker than black (hence the reason I love Dior Blackout soooo much). So blue mascara--or any color for that matter--really throws me for a loop.
So what's a girl to do? Yes, I google. Benefit's new BADgal Blue heralds itself as "an eye brightening blue mascara!" It's designed to make eyes look "whiter and brighter," as "the deep blue violet shade enhances your eyes." I question the necessity of eyes looking whiter, but of course I'm all for enhancing my eyes--what sane girl isn't?
However, I remain skeptical, or perhaps just loyal--I feel fully confident that the layers upon layers of black mascara that I apply meticulously each morning give my green eyes all the "pop" they need. I will admit that I am a teensy bit curious, though, and certainly overdue for a trip to Sephora. So the question remains: is blue the new black? Tune in to the next episode.
Mascara by Benefit, available at Sephora or online at www.sephora.com.