21.5.09

Sneaker Pimps












This Memorial Day weekend marks the official transition from spring to summer. Though the calendar claims June 21 as the summer solstice (and thus the longest day of the year), we fashionistas know better. So the time has come for you to banish any remnants of those drab winter colors from your wardrobe and embrace bold hues. Unless you've been living under a rock lately, then you are well aware that neon is all the rage right now. So what better time to add a pop! of color to your wardrobe--and your footwear.

While I love high heels, ballet flats, and flip-flops as much as the next girl, I will always have a special place in my heart for supa fly kicks. I have to thank Miss India for my favorite yellow and blue Nike's, for without her, I would never have found my way to Boston's infamously secret footwear hot spot, Bodega. BUT if you're not a proud Bostonian (so sad!), outrageous sneakers are everywhere, fusing comfort with streetwear chic--and Nike is at the very top of my list.

I'm not just talking about any old Nike running shoe... No, no, no! This is much more high fashion than that! Allow me to present the Nike Air Stab iD Shoe...

The official Nike website proclaims, Never let it be said that true greatness cannot be improved upon. Let the next stage of the evolution begin with the official launch of the Nike Air Stab iD. One of the most dependable shoes we've ever created, the Stab was named for Stability. So go ahead and obsess the details. Be original. Be yourself. But most of all, be wondrous in a fabulous grab bag of cool colors and combinations you've never dreamed possible. Because the sky's the limit with the Air Stab.

Like other Nike iD shoe designs, you start with the basic Air Stab and then have your choice of custom colors and designs for the swoosh, the laces, and the body of the shoe. A couple of years ago, I used the (then new) Nike iD process to customize a pair of amazing basketball shoes for my husband, equipped with his last name and team number. However, Nike iD has come a long way since then---and the rainbow of available colors and styles far more extensive and elaborate now. Clearly, Nike has recognized and embraced the genius of neon street fashion.

Amazingly, it is now possible to be comfortable and fashionable--even when it comes to footwear (gasp!). So check out the Nike online store for the Air Stab and a dozen other unique--and colorful--styles for men and women. To quote the professionals, just do it. Trust me, your feet will thank you.



Nike Air Stab iD designs and advertisement by Nike, available online at www.nike.com.

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