Let's Hear It For the Boys!

It's here!!!---lolly.brand has gone live at http://www.lollybrand.net! That said, you must be curious about why such an adorable boy is gracing the pages of your favorite blog. The truth is, lolly.brand totally hearts boys just as much as lolly.brand hearts fashion. After all, as a daughter, a sister, and a wife, would you expect anything less from me?

Such are the origins of brand.L from lolly.brand, no frills fashion for him. The debut black-and-white tee features the brand.L logo on left front chest, with the signature skateboarder boy on the back.

For those of you who grew up in New England, you might remember reading Blueberries for Sal by Robert McCloskey (also the author of Make Way For Ducklings, a Boston fave) during your childhood. My father--the artistic genius behind brand.L's premiere tee--was inspired by the simplistic elegance of the illustrations in this story about little Sal's adventures picking blueberries on Blueberry Hill. The brand.L skater is reminiscent of Sal's youthful curiosity--coupled with a bit of skater rebel that all boys (and girls!) can relate to.

So, lollygirls, when you're shopping for yourself, lose the guilt and add a little something for the "him" in your life--brother, father, boyfriend, or husby. Visit the wonderful world of www.lollybrand.net for the deets, and let's hear it for the boys! See you there...

Images from brand.L from lolly.brand, online at www.lollybrand.net. Cover of Blueberries for Sal (1976) by Robert McCloskey, from Puffin Books; available online at www.amazon.com.