Fact: 33 million people now live with HIV/AIDS. Clearly, this isn't what I like to call a "fun fact." Fortunately, we are not helpless in the fight against AIDS--and now we can fight fashionably, thanks to Bloomingdale's. Beginning next week, from August 27 until August 30, Bloomingdale's is holding its Fashionable Fundraiser In Black and White, benefitting amfAR, the Foundation for AIDS Research.
As the staggering statistics about AIDS are black and white, so too is the theme of the Black and White fundraiser: an homage to classic films. A special movie lounge will be set up in stores, where attendees can watch black and white films and play fashion-themed games for equally fashionable prizes. Of course, fundraising is the real name of the game, as Bloomies has pledged $75,000 to support amfAR.
Don't worry, you can get your philanthropy on during the event too. Test your knowledge by completing a movie trivia card; for each card completed, $1 will be donated to amfAR--up to $10,000. Plus, knowing how much we fashionistas love the word "exclusive," amfAR Chairman Kenneth Cole has designed a tee-shirt exclusively for this event. You can find yours at the "Good Deeds" wall (bet you've never seen one of those before!), and for every tee purchased, another $25 will go to amfAR.
It's all in the name of a good cause. Since 1985, amfAR has been committed to the fight against AIDS and has invested upwards of $290 million towards its mission. Through their research efforts, amfAR has contributed to major advances in the study and treatment of HIV/AIDS.
As if you needed another excuse to shop at Bloomingdale's, now you have one--and a very noble one at that. You can score 15% off a great selection in stores and make a difference while you're at it. Looking good and feeling good about it? I, for one, am sooo there. After all, philanthropy is always in fashion.
- Psst: For a VIP ticket entitling you to 15% in store and online, click here. For more information on amfAR, visit them online at www.amfar.org.
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