Rent the Runway

Love. Wear. Return. Sounds pretty basic, right? Basic and fabulous, this is the concept behind Rent the Runway, a couture rental company that gives fashionistas of all ways, means, and especially budgets access to the crème de la crème in designer fashions. Gone are the days of obsessing over gowns you can't afford, sale and sample sizes you just can't squeeze into, and and pushy salespeople you just can't handle!

Here's the deal: Rent the Runway buys pieces directly from the designers and then rents them at 10% of the retail price. Attending a fabulous party? Shop online for cutting-edge styles from the likes of Alice & Olivia, Proenza Schouler, and Diane von Furstenberg--just to name drop a little--like you would Bloomie's or Bergdorf's, the difference being that now you can actually afford the object(s) of your desire... Then, choose a delivery date, and your pick will be delivered (in two sizes--sooo convenient!) right to your front door. After your fashion debut has come and gone, just pop the dresses into their pre-paid packaging and send them back, as you would any old return. Really.

No more "This dress is an investment..." rationalizing. You can love it, wear it, return it--AND keep your wallet (and your husband!) happy at the same time. Believe it. Are you still reading?! Fashionistas, please!--start shopping.

Psst: For a limited time, use promotional code Happy2010 at check-out to receive 10% off your order!

Images, in order of appearance: (1) Rent the Runway advertisement, from Rent the Runway (www.renttherunway.com); (2) Designer name dress icon, also from Rent the Runway.